How to brief a website or bot project — a simple checklist
What to tell a developer to get an accurate plan and timeline the first time. A plain-language checklist.
You don't need a long technical spec. But the clearer the task, the more accurate the plan and timeline — and the fewer rewrites. Here's what to prepare; a few lines per point is plenty.
1. Your business and customers
What you do, who you sell to and what sets you apart. One paragraph is enough.
2. The problem the project should solve
Not "we need a website", but "we need leads from ads" or "we're tired of copying orders from chats by hand". The goal defines the solution.
3. What the customer should do
Call, leave a request, book, pay, ask a question. Ideally one main action.
4. What you already have
- Website, bot, social media, CRM, spreadsheets.
- Logo and brand colors.
- Copy, photos, case studies, testimonials.
- Domain and hosting.
5. Examples you like
Two or three websites or bots — yours or anyone's — and what you like about them. It saves hours of back-and-forth.
6. What it should connect to
Payments, CRM, Google Sheets, broadcasts, Telegram notifications — anything that should work together with the project.
7. Deadline and decision-maker
Is there a launch date, and who signs off on your side?
Don't have every answer?
That's fine. Send what you have and we'll fill in the gaps on a short call. The first consultation at Voriq is free, and you get a plan and timeline before any work starts.